UX Skills for Business Strategy

UX Skills for Business Strategy provides a clear, practical, outcome-driven framework for connecting user experience design, product strategy, and business strategy, linking UX decisions directly to your company's bottom line.

Co-authored with Torrey Podmajersky and Kim Mats Mats, this unique “wine-pairing guide” to equip you to speak confidently about the business impacts each of your UX skills could make—and to use the UX skills most likely to make the business impacts you need.